March 31, 2008

Photo Software Consumers are Fed Up

Software fluff is out, the "Swiss Army knife" approach is in

The digital camera revolution has swept the country. Almost everyone owns a digital camera and, along with it, they accumulate thousands of digital photos each year. Software companies have scrambled to make a buck off this exploding market. And consumers are fed up with the software falling short of what they need.

Impressive packaging sells products. Cute and cuddly interfaces are nice. But, where are the meat and potato features that will truly help people deal with that many photos and do the things they really want?

Everyone is tired of incomplete software that is hard to use. They are tired of the multi-tiered versions: Lite, Home, Standard, or Professional. They want one version. Consumers feel cheated when they get home, only to discover the features they wanted are crippled unless they upgrade and pay more.

Landofcom Software has researched this problem for more than seven years and list several of the most common complaints consumers have:

The average consumer does not care if the software is cute; they really donít care if they can put their dogís head on their sister, or if they can put themselves in front of the pyramids for a fantasy vacation shot. What consumers want is a "Swiss army knife" type of software package, one that can easily flip out one of hundreds of different imaging tools at any time, to meet their unique daily needs to manage, edit and print their photos.

Landofcom Software has been in close contact with tens of thousands of digital photographers, from the professional to the home user, via their website: But, it wasnít just reading a few user comments and deciding to implement some suggestions into the program. It was a process of listening to these photographers, implementing their suggestions, having them test the new version and offer more feedback, then implementing, testing and trying again. After seven years of repeating that process hundreds of times, PhotoELF Version 4.0 has been released; a photo software program based solely on customer feedback.

Previously available only at, PhotoELF Version 4.0 -The Digital Camera Software Companion- is now being introduced to the retail world. If you would like to offer PhotoELF to your customers, contact us at (763) 263-2989 or at

PhotoELF runs on all versions of Windows including VISTA.


For more detailed information about this press release, visit:

Contact: Dana Kuntz, Landofcom Software, 17845 211th Avenue, Big Lake, Minnesota 55309

763-263-2989 e-mail: